Own It and Scale It™ LIVE WEBINAR
Wednesday | October 28, 2026 | 1 PM EDT
FREE LIVE 90-MINUTE MASTERCLASS FOR ENTREPRENEURS, CREATORS & INDUSTRY EXPERTS
Own It & Scale It:
How to Protect and Monetize Your Zone of Genius
Your greatest business asset isn't your product, it's your expertise.
Discover how to protect your Zone of Genius and turn your ideas, frameworks, and knowledge into intellectual property that creates long-term value and scalable income.
Wednesday | October 28, 2026 | 1 PM EDT
During this FREE live masterclass
you'll discover how to:
Identify the intellectual property already inside your business.
Create a strategy to protect what makes your business unique.
Turn your expertise into ownable, licensable, and monetizable assets.
Build new revenue opportunities beyond client work.
Create a business that grows through ownership, not just more hours worked.
JOIN OWN IT AND SCALE IT™ LIVE WEBINAR FOR FREE
WHO THIS WEBINAR IS FOR
THIS WEBINAR IS FOR YOU IF…
You're an entrepreneur, creator, consultant, coach, or industry expert who has spent years building valuable expertise.
You're tired of trading your time for money and know your business has greater earning potential.
You're known for your ideas, methodology, creative work, or unique approach but haven't taken steps to protect or leverage them as business assets.
You know your knowledge has greater value than your current business model reflects.
You want to confidently package, license, or monetize your expertise but don't know where to start.
You're building a long-term business and want to ensure your intellectual property remains yours.
You're ready to stop leaving valuable assets on the table and start building wealth through ownership.
Whether you're generating six, seven, or eight figures, or building toward your next level. This masterclass will help you begin thinking differently about your greatest business asset: your Zone of Genius.
Your Greatest Asset Isn't Your Business
It's What's Inside It.
Your expertise.
Your methodology.
Your creative process.
Your systems.
Your frameworks.
Your original ideas.
Your unique way of solving problems.
These aren't just things you do.
They're valuable intellectual property.
Unfortunately, most entrepreneurs never recognize them that way.
Instead, they continue working harder.
Serving more clients.
Launching more offers.
Creating more content.
Without protecting or leveraging the very thing that makes them different.
The result?
They leave valuable opportunities on the table.
They miss opportunities to create scalable revenue.
And they build businesses that depend entirely on their time instead of the assets they've already created.
The truth is...
Your Zone of Genius has the potential to become one of your most valuable business assets but only if you know how to identify it, protect it, and create a strategy to monetize it.
That's exactly what you'll begin learning inside this free live masterclass.
JOIN OWN IT AND SCALE IT™ LIVE WEBINAR FOR FREE
Imagine If Your Expertise Became One of Your
Most Valuable Business Assets
Imagine being able to...
Clearly identify the intellectual property already inside your business.
Create a strategy to protect your ideas, frameworks, systems, and creative work with confidence.
Transform your expertise into ownable, licensable, and monetizable intellectual property that creates value far beyond client work.
Open the door to new revenue opportunities through licensing, partnerships, and scalable business assets.
Share your knowledge with confidence, knowing you've taken the right steps to protect what you've built.
Build a business that grows through ownership not just more hours worked.
When you understand how to identify, protect, and leverage your Zone of Genius, your expertise becomes more than what you do it becomes an asset that supports your long-term vision.
JOIN Own It and Scale It™ LIVE WEBINAR FOR FREE
INSIDE THIS
FREE LIVE MASTERCLASS
Discover the Three Steps to Protecting and Monetizing Your Zone of Genius
KEY #1
Identify the Intellectual Property Already Inside Your Business
Discover how to recognize the valuable ideas, frameworks, systems, and expertise you already own and why they may be your greatest untapped business asset.
KEY #2
Create a Strategy to Protect What Makes Your Business Different
Learn why protecting your intellectual property is essential for long-term growth and how to build a strategy that safeguards what sets your business apart.
KEY #3
Turn Your Expertise Into Ownable, Licensable & Monetizable Assets
Explore how to transform your knowledge into ownable, licensable, and monetizable intellectual property that creates value beyond your time.
Wednesday | October 28, 2026 | 1 PM EDT
Your Expertise Is More Than What You Do
It's What You Own
Many entrepreneurs believe the next level comes from...
Getting more clients.
Working longer hours.
Launching another offer,
or Creating more content.
The truth is, sustainable growth comes from something different.
The entrepreneurs who build lasting businesses understand how to identify, protect, and leverage their intellectual property.
They know their greatest competitive advantage isn't simply their expertise.
It's owning it.
When your knowledge becomes protected intellectual property, it becomes a business asset that can continue creating opportunities long after the work is done.
Your Zone of Genius isn't just what makes you different.
It's what can help you build a business designed for long-term growth.
JOIN Own It and Scale It™ LIVE WEBINAR FOR FREE
the expert
MEET YOUR HOST
AMY ORAEFO, ESQ.
Founder & Chief Strategist
Amy knows the path you're walking.
A trained dancer turned entertainment attorney, she's navigated both the creative and legal worlds, helping creatives and entrepreneurs protect their work, negotiate major deals, and expand globally.
Her experience includes:
✔ Negotiating millions of dollars in creative deals
✔ Advising clients across the United States and Nigeria
✔ Serving as a global speaker, consultant, and strategist for creatives and entrepreneurs
✔ Serving on the Recording Academy's board and several committees, advocating for the empowerment of music artists worldwide
✔ Teaching and mentoring the next generation of creatives and legal professionals
Amy's story isn't the focus, you are.
Her mission is to help you safely navigate the legal and business pitfalls that keep entrepreneurs from fully owning and monetizing their brilliance, so you can focus on what you do best: create, innovate, and scale.
Wednesday | October 28, 2026 | 1 PM EDT
REAL CLIENTS. REAL RESULTS.
Here's What Entrepreneurs and Creatives Are Saying
★★★★★
“Amy has been in the trenches with me for years. She has made sure that I have received revenue from every royalty stream possible. She has been one of my greatest advocates and supporters.”
Kel-P
Grammy Winning Producer & Artist
★★★★★
“While negotiating on my behalf, Amy got me the 3 things I care about most creative control, maintaining a good relationship with the label, and a lucrative deal. I know that I would not be able to get that without Amy.”
Kevin Ross
Award Winning Singer & Songwriter
★★★★★
“Amy is accessible, dependable, and efficient which is important in the fast paced and demanding beauty industry. I thoroughly appreciate Amy’s ability to skillfully communicate and advocate for her clients to make sure they are getting what they desire out of the transaction.”
Yene Damtew
Beauty Expert & Entrepreneur
★★★★★
“Amy has been with us from the start. She got us through our first podcast deal. From that first podcast deal to now creating Invest Fest, the world’s largest financial literacy festival, negotiating multiple 7 figure deals, and building our media empire, Amy has become our go to advisor. She is family and we know that she has our best interest at heart.”
Troy Millings
CEO & Co-Founder, Earn Your Leisure
JOIN Own It and Scale It™ LIVE WEBINAR FOR FREE
Reserve Your Seat for
Own It & Scale It:
How to Protect and Monetize Your Zone of Genius
Join Amy Oraefo, Esq. for this FREE live masterclass and discover how to identify, protect, and monetize the intellectual property already inside your business.
All Rights Reserved · 2026
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Own It and Scale It™ WEBINAR
Wednesday | October 28, 2026 | 1 PM EDT
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